You Can't Not Communicate: Proven Communication Solutions That Power the Fortune 100 - Softcover

The reality is everything you do and say communicates SOMETHING. As a leader, not communicating isn't an option. So, the question becomes, If you know that you are constantly communicating, don't you want to do it effectively? David Grossman, author and award-winning leadership communication expert, has spent his career helping leaders at some of the world's best-known companies use communication to be more successful and to become leadercommunicators. In his new book, You Can't Not Communicate, Grossman shares his proprietary Grossman Methodology, utilizing proven communication strategies and real-time approaches with try it today lessons and tools to help leaders:Minimize the downsides of change in which business can be stopped, slowed, or interrupted;Turn employee apathy, skepticism, and confusion into engagement; and, Maximize the upside of change to accelerate business results.The most successful leaders know that communication is the competency most critical to moving business forward, is the best defense in managing change and difficult situations, and is the driving force in engaging others. Whether you are running a thriving organization, trying to create growth in your company, or leading under the pressure to do more with less, you are always communicating. You Can't Not Communicate: Proven Solutions that Power the Fortune 100 is the definitive resource for using communication to drive business results, manage change, and engage your employees.

A leading consultant, speaker and author, David Grossman is one of America's foremost authorities on communication inside organizations. David is president and founder of The Grossman Group, an award-winning Chicago-based communications consultancy focusing on organizational consulting, strategic leadership development and internal communications. The Grossman Group's client roster includes Fortune 500 companies such as Cisco Systems, Heinz, Intel, Lilly, Lockheed Martin, Rockwell Automation, McDonald's, WellPoint and Virgin Atlantic. David's book, You Can't Not Communicate: Proven Solutions That Power the Fortune 100 has received accolades and praise from leaders, communication professionals, and educators for reminding leaders (everywhere and at all levels) of the importance of getting communication right and providing proven and practical insights, methods and tools to enhance results and ensure overall engagement. Known for his thoughtful, personal and pragmatic approach, David coaches leaders at all levels to utilize communications as a strategic business tool. The anti-social media guy, David addresses both the importance of effective internal and leadership communications and the critical need for face-to-face communications amid the surge of electronic mediums. By acting as an advocate for employees and a thoughtpartner to senior management, David and his team help organizations unleash the power of communication to engage employees and drive performance. The Grossman Group is a certified diversity supplier through the National Gay and Lesbian Chamber of Commerce (NGLCC). Prior to founding The Grossman Group in 2000, David was director of communications for McDonald's. There he helped evolve what was the Publications Department into a world-class internal communications function and pioneered the agency model, building a leadership communications support function for the company's senior executives. Twice named PR Week's Boutique Agency of the Year, The Grossman Group's work has won all the Oscars of communications -the prestigious Silver Anvil award from the Public Relations Society of America (PRSA), the Gold Quill Award from the International Association of Business Communicators (IABC) and the Golden World Award from the International Public Relations Association (IPRA). David currently teaches the only graduate-level course in internal communications in the U.S. at Columbia University. He has been published in numerous industry journals and is the author of Internal Branding: How to Create and Sustain a Successful internal Brand,The Practitioner's Guide to Essential Techniques for Employee Engagement, and the CD-ROM messagemaps: A Guide to Creating Clear, Credible and Impactful Messages. David was recently named to USA Today's corporate management and leadership CEO panel and was a finalist for the 2010 NGLCC Wells Fargo Business Owner of the Year Award, honoring his entrepreneurial spirit for business performance, innovation, growth, and personal service to the community. He serves on the Editorial Board for the Melcrum Internal Comms Hub, and has served as president of PRSA Chicago, co-president of IABC-Chicago, president of the PRSA Foundation, co-vice chair of the Universal Accreditation Board, on the National Conference committee and Strategic Planning Committee for PRSA, and as a Silver Anvil judge. David graduated Summa Cum Laude, Phi Beta Kappa from the University of Wisconsin-Madison with an honors degree in journalism and holds a master's in Corporate Public Relations from Northwestern University. He began his career as a journalist, working in radio news and television. Visit David's site at www.davidgrossman.biz for articles, keynotes and more.