He Started It!: My Twitter War with Trump - Softcover

“As a co-discoverer of how a short-fingered vulgarian rises to the bait when you repeatedly call him a short-fingered vulgarian in print, I was delighted to see a version of Spy’s experiment replicated 25 years later on social media. Well-played, Danny Zuker!” — Kurt Andersen, author of Fantasyland

“He Started It! preserves this lopsided battle of wits! Spellbinding Rope-A-Dope Tweets—kinda like watching Don Rickles debate Shemp Howard, or a really good Bugs Bunny vs. Elmer Fudd cartoon. Fun! Highly Recommended.”  — Mark Hamill, actor

“Just when you thought one man’s tweets might destroy us, Danny Zuker’s brilliant collection is here to save the day ... and possibly  the country.” — Sandra Bernhard, comedian

“Those who scoffed at Kellyanne Conway’s recollection of the Bowling Green Massacre will appreciate Danny Zuker’s hilarious Twitter beatdown of our current president. Remember that scene in Monty Python and the Holy Grail where the armless and legless Black Knight keeps intoning, ‘’Tis but a scratch’ and ‘Just a flesh wound’? That.” — Harlan Coben, author of Tell No One and Don’t Let Go

In 2013, Donald Trump got involved in his first sustained Twitter War. Unfortunately for Trump, in this endeavor as in so very many others, he was not up to the task. If you’re someone with no discernible sense of humor – someone for whom ridicule is like Kryptonite – a professional comedy writer would not be an ideal opponent with whom to engage. He Started It!: My Twitter War with Trump is the complete record (with commentary) of Donald Trump’s hilarious three-month-long delusion that he was outwitting Danny Zuker (Modern Family, Just Shoot Me, Roseanne). Introduction by Paul Slansky.

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