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Alle Exemplare der Ausgabe mit dieser ISBN anzeigen:I thoroughly enjoyed The Barefoot Spirit. I will make it required reading because it tells a lovely story and it embodies so much of the entrepreneurial mindset. I loved the "voice" of the book and storytelling is such a wonderful way to communicate. I believe students will find it a fun addition to their library and in the process they will learn the most important lessons of entrepreneurship!
--Rebecca White, Professor of Entrepreneurship & Director of Entrepreneurship Center, The University of Tampa, John H. Sykes College of Business
The Barefoot Spirit will appeal to entrepreneurs, business people, non-profit leaders, and anyone who is passionate about activism, unlikely stories, and - oh yes - wine. In content, message and even writing style, it's smart, funny, self-deprecating.
--Michael Tate, Board President, San Francisco Gay Men's Chorus
It is amazing that such an iconic brand as Barefoot Wines began as a start-up in the laundry room of a rented farmhouse. Even more surprising is that it was started by a business couple with no money and no knowledge of the wine industry.
They regularly ran into difficulties that nearly killed the brand. It was their unshakable belief in Barefoot's potential that kept it going, along with the use of classic business principles, and a never-say-die outlook. Hardship, hustle, and heart are the essence of The Barefoot Spirit.
This New York Times bestselling business paperback chronicles the unlikely opportunities that transformed this unknown novelty label into an American icon. Barefoot Wines won a ton of awards and helped transform an entire industry from stuffy and intimidating to fun and socially aware.
The book was written by award-winning journalist Rick Kushman after hundreds of hours of research and interviews with the Barefoot Wine founders and many others. The Barefoot Spirit is not a dry business text. The lessons are woven into a humorous twenty-year business adventure story. It's an uncommon peek behind the curtain of the wine business that's inspiring, amazing, and entertaining.
This book is a testament to the power of out-of-the-box thinking. It is a guidebook for anyone in business, and a great read for everyone who loves a rags-to-riches story. Filled with encouragement, inspiration, and empowerment, it includes:
* How Worthy Cause Marketing out performed paid advertising
* How boot-strapping was used instead of conventional financing
* The surprising advantages of being small and broke
* How creating a fun, yet hardworking company culture encouraged innovative leadership
If you like wine, the wine country, or a story about how a plucky couple disrupted an industry, if you want to know what it takes to really succeed in the face of adversity, if you want to know how to use your core beliefs to build a national brand, then "The Barefoot Spirit" is for you.
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Buchbeschreibung Zustand: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Bestandsnummer des Verkäufers OTF-9780999504208
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Buchbeschreibung Zustand: New. Bestandsnummer des Verkäufers 31470854-n
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Buchbeschreibung Paperback or Softback. Zustand: New. The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand 0.8. Book. Bestandsnummer des Verkäufers BBS-9780999504208
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Buchbeschreibung Soft Cover. Zustand: new. Bestandsnummer des Verkäufers 9780999504208
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Buchbeschreibung Zustand: New. Buy with confidence! Book is in new, never-used condition 0.85. Bestandsnummer des Verkäufers bk0999504207xvz189zvxnew
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Buchbeschreibung Zustand: New. Bestandsnummer des Verkäufers I-9780999504208
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Buchbeschreibung Zustand: New. New! This book is in the same immaculate condition as when it was published 0.85. Bestandsnummer des Verkäufers 353-0999504207-new
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Buchbeschreibung PAP. Zustand: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bestandsnummer des Verkäufers IQ-9780999504208
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Buchbeschreibung Paperback. Zustand: New. Special order direct from the distributor. Bestandsnummer des Verkäufers ING9780999504208
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Buchbeschreibung Paperback. Zustand: new. Buy for Great customer experience. Bestandsnummer des Verkäufers GoldenDragon0999504207
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