Consumer Driven Health Care - Softcover

The United States does not have a health care system; it has a sickness care system and now the system itself is sick. The costs of health care drain nearly 15% of all the goods and services produced in America, 50% more than other industrialized nations. With benefits costs approaching $10,000 per employee with family coverage and increasing at double-digit rates, this crisis is not only threatening American jobs, but the ability of U.S. companies to survive in the global marketplace. Consumer Driven Health Care is informative and entertaining reading for executives who want to know more about reducing the high costs of health care, consumers unhappy with the growing proportion of their paychecks going to health insurance premiums and co-pays on physician visits and prescription drugs, and health care providers and policy makers looking for a detailed, easy-to-understand explanation of “America’s Two Trillion Dollar Crisis.”

Roger D. Blackwell, Ph.D. has taught more than 65,000 students during 39 years at The Ohio State University. Currently a professor of marketing and logistics at the Fisher College of Business of Ohio State, he received B.S. and M.S. degrees from the University of Missouri and a Ph.D. from Northwestern University. Thomas E. Williams, Jr., M.D., Ph.D. is a distinguished open heart surgeon. As a faculty member at The Ohio State University, he has contributed significantly to the medical literature. Dr. Williams earned a B.S. from Princeton University, M.S. and M.D. degrees from The Ohio State University, and a Ph.D. from Northwestern University. Alan A. Ayers, MBA, MACC, is director of consulting services for Roger Blackwell Associates, a marketing strategy and advisory firm located in Columbus, Ohio. Alan earned a B.A. with Distinction from the University of North Carolina at Chapel Hill, an MBA from the University of Mississippi, and a Masters in Accounting from the Fisher College of Business of The Ohio State University