Cool It!: The Skeptical Environmentalist's Guide to Global Warming - Hardcover

Brilliant! A devastating critique of the prevailing climate change hysteria. This book provides an overwhelming case for re-assessing where exactly our policy priorities should lie if we are genuinely concerned with world welfare rather than with making noble-if futile-gestures that, at best, make us feel good but actually do a lot of harm. --Wilfred Beckerman Professor emeritus of economics, Oxford University

By bringing historical information and perspective, statistical analysis and commonsense to the issue of global warming, Bjorn Lomborg deflates much of the widespread sensationalism that has regrettable come to mark the subject. His main point: how do we establish priorities and allocate our resources-cost-effectively and not heedlessly-to limit damage to human life and well-being. Solely focussing on reducing CO2 emissions may fall far from the optimal outcome. Meticulously researched, Lomborg provides a powerful antidote to the prevailing exaggerations-as well as an intriguing read. --James Schlesinger, former director of the Central Intelligence Agency

Global warming has become one of the permanent concerns of our time, with ever stronger calls to combat it via drastic programs, like the Kyoto Protocol. In this highly controversial book, Bjorn Lomborg (author of the bestselling The Skeptical Environmentalist) claims that the arguments for such action are little more than scare mongering and exposes this wide range of disinformation. Global warming is happening. It's a serious and important problem and we need to deal with it in a responsible way. But in order to do so effectively, Lomborg argues we need to look at the cost and benefits of the proposed measures against global warming. He demonstrates that drastic, here-and-now measures is the worst way to spend our money. Climate change is a 100-year problem - we should not try to fix it in 10 years. This important book explodes myths and places the global warming debate into a broader view.