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"Dr. de Bono does not claim to be able to turn us all into Miltons, Da Vincis, and Einsteins . . . . but his techniques provide an alternative to just sitting around waiting for the Muse to appear. The Muse never appears to most of us--hence the value of this book.""--Times Educational Supplement"
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The first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move beyond a "vertical" mode of thought to tap the potential of lateral thinking.
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- VerlagHarper Collins Publishers
- Erscheinungsdatum1973
- ISBN 10 0060903252
- ISBN 13 9780060903251
- EinbandTapa blanda
- Auflage1
- Anzahl der Seiten300
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Buchbeschreibung Zustand: New. All orders ship by next business day! This is a new paperback book. For USED books, we cannot guarantee supplemental materials such as CDs, DVDs, access codes and other materials. We are a small company and very thankful for your business!. Bestandsnummer des Verkäufers 4CNOOA001J5C
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Lateral Thinking: Creativity Step by Step by De Bono, Edward [Paperback ]
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Lateral Thinking Format: Paperback
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(2015)
ISBN 10: 0060903252
ISBN 13: 9780060903251
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Buchbeschreibung Softcover. Zustand: New. Reissue. This could be a very useful book for teachers and non-teachers alike. Dr. DeBono does not claim to be able to turn us all into Miltons, Davincis, and Einsteinsbut his techniques provide an alternative to just sitting around waiting for the Muse to appear. The Muse never appears to most of us-hence the value of this book.- David Cohen, Times Educational SupplementThe first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move beyond a vertical mode of thought to tap the potential of lateral thinkingThe underlying argument of the book is that there are two kinds of thinking-vertical and lateral. Most of us are educated to think vertically, to go from one logical step to the next, moving all the time towards the one correct solution of our problem. We are not usually educated to be creative, to generate idea after idea.Dr. DeBono argues that the function of vertical, logical thinking is to argue what is wrong. It is a very useful way of thinking, but it is not the only useful way. To claim it is, is the sort of intellectual arrogance that makes creative thinking unlikely. Bestandsnummer des Verkäufers DADAX0060903252
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Buchbeschreibung Zustand: New. . Bestandsnummer des Verkäufers 52GZZZ00WYDQ_ns
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Buchbeschreibung paperback. Zustand: New. Reissue. "Product Description"This could be a very useful book for teachers and non-teachers alike. Dr. DeBono does not claim to be able to turn us all into Miltons, Davincis, and Einsteinsbut his techniques provide an alternative to just sitting around waiting for the Muse to appear. The Muse never appears to most of us-hence the value of this book."- David Cohen, Times Educational SupplementThe first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move beyond a "vertical" mode of thought to tap the potential of lateral thinking"The underlying argument of the book is that there are two kinds of thinking-vertical and lateral. Most of us are educated to think vertically, to go from one logical step to the next, moving all the time towards the one correct solution of our problem. We are not usually educated to be creative, to generate idea after idea."Dr. DeBono argues that the function of vertical, logical thinking is to argue what is wrong. It is a very useful way of thinking, but it is not the only useful way. To claim it is, is the sort of intellectual arrogance that makes creative thinking unlikely.Review"If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward, and human expectations, I suspect we would be in much better shape than we are." - Sir Richard BransonFrom the Inside FlapThis book is intended for use both at home and at school. At school the emphasis has traditionally always been on vertical thinking which is effective but incomplete. This book is about lateral thinking which is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practiced and used. It is impossible to acquire skill in it just as it is possible to acquire skill in mathematics.From the Back CoverThe first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move beyond a "vertical" mode of thought to tap the potential of lateral thinking.About the AuthorEdward de Bono has had faculty appointments at the universities of Oxford, London, Cambridge, and Harvard. He is widely regarded as the leading authority in the direct teaching of thinking as a skill. He originated the concept of lateral thinking and developed formal techniques for deliberate creative thinking. He has written sixty-two books, which have been translated into thirty-seven languages, has made two television series, and there are more than 4,000,000 references to his work on the Internet.Excerpt. Reprinted by permission. All rights reserved.Lateral ThinkingCreativity Step by StepBy Edward De Bono HarperCollins Publishers, Inc.Copyright 2008 Edward De BonoAll right reserved.ISBN: 9780060903251Chapter OneThe way the mind worksThe need for lateral thinking arises from the way the mind works. Though the information handling system called mind is highly effective it has certain characteristic limitations. These limitations are inseparable from the advantages of the system since both arise directly from the nature of the system. It would be impossible to have the advantages without the disadvantages. Lateral thinking is an attempt to compensate for these disadvantages while one still enjoys the advantages.Code communicationCommunication is the transfer of information. If you want someone to do something you could give him detailed instructions telling him exactly what to do. This would be accurate but it might take rather a long time. It would be much easier if you could simply say to him: `Go ahead and carry out plan number 4.' This simple sentence might replace pages of instruction. In the military world certain complex patterns of behaviour are coded in this manner so that one only has to specify the code number for the whole pattern of behaviour to be activated. It is the same with computers: much used progr". Bestandsnummer des Verkäufers BKZN9780060903251
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Buchbeschreibung Paperback. Zustand: New. In shrink wrap. Bestandsnummer des Verkäufers 61-02230
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Buchbeschreibung PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers WB-9780060903251
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